Toy World: Toy Industry and Platform Updates· Caroline Tonks·· 6 days agoAI score49
Universal launches Dragon Fest retail campaign, building on the momentum of How to Train Your Dragon
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Universal has launched the Dragon Fest, a multi-market consumer and retail campaign in the EMEA region, building on the popularity of the live-action How to Train Your Dragon. The campaign spans markets including the UK, Ireland, France and Germany. It includes promotions with retail partners, in-store experiences and prize bundles, with fans having the chance to win a Viking-themed European trip. The Entertainer is the main retail partner in the UK and Ireland. The live-action sequel, How to Train Your Dragon 2, is due to be released in summer 2027.
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Source:Toy World: Toy Industry and Platform Updates · toyworldmag.co.uk