Newly Qualified Premium Shipping Sellers on Amazon U.S. Must Register Manually

Amazon U.S. has announced that sellers newly qualified for Premium Shipping need to manually register in Seller Central themselves, whereas previously eligible sellers were automatically enrolled by the system. Failure to register will prevent them from offering Premium Shipping services, potentially affecting competitiveness and sales; registration requires confirming eligibility in shipping settings and enabling it in shipping templates, while also agreeing to the program's performance requirements. Sellers already registered need take no action.