Zibuyu’s first-half revenue reached RMB 2.827 billion, with TikTok channel revenue surging 662.1%.

Zibuyu released its interim report, posting revenue of RMB 2.827 billion, up 44.2% year over year, and net profit attributable to the parent company of RMB 138 million, up 30.0%. Revenue from its Amazon channel was RMB 2.353 billion, up 29.6%, accounting for 83.2% of total revenue. TikTok channel revenue was RMB 289 million, up 662.1% year over year, with its share rising from about 2% to 10.2%. The company said overall profit margins on TikTok and Amazon had largely converged, and raised its TikTok GMV target from about RMB 600 million to about RMB 800 million.