Amazon Brand Stores can now add an Amazon Live livestream component

Sellers enrolled in Amazon Brand Registry can now add an Amazon Live livestream component to their Brand Stores to showcase products in real time as customers browse, communicate directly through interactive chat, and drive conversions. Amazon’s historical internal data for the U.S. market from June 2025 to June 2026 shows that Brand Stores using the component had 50% higher Brand Store revenue and a 17% higher add-to-cart rate than those without it.