Zalando Marketplace Onboarding Guide: How to Sell in 2026 and What It Costs

Zalando recruits third-party brands through its Partner Program, charging a monthly fee of €40 plus a commission of 5% to 25, with admission decided solely by the platform. In 2025, the platform had 62 million active customers across 29 European countries and processed €17.6 billion worth of goods. Sellers bear their own inventory risk and must meet requirements including VAT, EPR (registration with Germany’s LUCID system), and GTIN/EAN. Only fashion and lifestyle products are eligible.