Amazon unveils a new version of Seller Central at Accelerate 2026

At Accelerate 2026, Amazon unveiled a new version of Seller Central, calling it the biggest upgrade to the platform in ten years. The new version reorganizes tools into dedicated workspaces for areas such as supply chain, orders, marketing, and finance. Seller Assistant capabilities are built directly into the interface, which also offers a unified overview across selling sites and a customizable, modular homepage. Amazon says everyday workflows such as setting up products and creating coupons are faster. The interface was developed based on seller feedback, and each page has a feedback button. Sellers will be notified when their feedback leads to changes.