Amazon Seller Central introduces passkey sign-in, six times faster than entering a password

Amazon recommends that Seller Central sellers set up passkeys, using their device’s existing fingerprint, facial scan, or screen lock instead of a traditional password. Signing in is six times faster than entering a password. Passkeys sync across laptops, phones, and tablets through the same password manager, so there’s no need to register again. Setup takes less than a minute and can be completed on the “Login & Security” page.