Parks Associates: 63% of U.S. internet households use generative AI

Parks Associates’ AI Experience Consumer Insights Dashboard shows that 63% of U.S. internet households have used AI tools, up from 51% in 2025. Paid AI adoption reached 22%. Paying users had higher NPS than free users across all leading platforms, including ChatGPT, Claude, and Perplexity, with paid DeepSeek users posting the highest NPS at 59.