Toy World Feature: Trends in Fast-Paced Social Games and Puzzles

Toy World’s games and puzzles feature this month interviews several leading suppliers, noting that demand is rising for games that are quick to learn and emphasize social interaction, as consumers want to put down their personal screens and share experiences with people around them. Steve Asbey of Cheatwell Games believes technology should enhance rather than dominate the gaming experience; Ben Croucher-Phillips of Tomy Games says products that combine simple rules with high replayability are in strong demand, including its Articulate!