PPC Land advertising and platform updates· Luis Rijo ·· 3 days agoAI score49
What Are GA4 Key Events, and How Do They Become Google Ads Conversions?
AI overview
A GA4 key event is an action that a property owner marks as important to the business, such as a purchase, form submission, or app install. In March 2024, Google renamed “conversions” in GA4 to “key events” to distinguish them from the narrower definition of conversions in Google Ads.
Source:PPC Land advertising and platform updates · ppc.land