Profound test finds that four of Meta Muse’s six shopping recommendations came from two websites

Profound’s test of Meta Muse found that, in the median result, four of six shopping recommendations came from live browsing of two merchant websites, while two came from Meta’s product catalog. The catalog offered about 60 candidate products, but the test covered only one retail category, one Muse instance, and 50 prompts, so the results are exploratory. The study also said that Muse and Instinct do not cite browsing sources by default or identify themselves when visiting websites, making it difficult for merchants to detect agent visits and track the sources of recommendations.