Amazon unveils its biggest Seller Central update in a decade at Accelerate 2026
At Accelerate 2026, Amazon launched its biggest Seller Central update in nearly a decade, reorganizing seller tools into dedicated workspaces for areas such as supply chain, orders, marketing, and finance. The update integrates the intelligent Seller Assistant directly into page interactions and offers a unified view across marketplaces, a customizable modular homepage, and faster everyday workflows such as product setup and coupon creation. Sellers can submit feedback using the “Provide feedback” button on any page.
The new Seller Center reorganizes tools around scenarios such as supply chain, orders, and marketing, and makes Seller Assistant available on every page, providing a basis for assessing changes to sellers’ day-to-day workflows.
Source:Amazon Spain Official Announcements · sellercentral.amazon.es