McDonald’s Faces U.S. Antitrust Class Action Lawsuit Over AI Pricing Technology

McDonald’s faces a proposed class action lawsuit in the United States, alleging that its AI pricing technology helped coordinate menu prices across locations. The complaint alleges that McDonald’s used shared, nonpublic sales data to influence franchisees’ pricing, in violation of U.S. antitrust law. The plaintiff seeks to represent millions of consumers who may have paid higher prices. Reuters previously reported that its pricing engine processed millions of transactions from nearly 14,000 U.S. restaurants.