How IOK Afvalbeheer and Fost Plus’s incentive scheme helped more than 14,000 households sort PMD perfectly

In May and June, IOK Afvalbeheer and Fost Plus ran a positive PMD sorting campaign in the Kempen region. More than 14,000 households voluntarily agreed to have their sorting checked, and the vast majority did perfectly. The campaign used rewards rather than fines to encourage participation. About 10% of the bags inspected still contained minor sorting errors, such as non-packaging plastics, packaging that had not been emptied, and single-material blister packs.