Behind sales of more than 50 million shavers, Pan Zhongjian reflects on three traps: losing category focus, relying on low prices, and distancing the business from users

Pan Zhongjian, founder of Xiaoqiao Technology and Yingqu Technology, reflects on three business traps: losing category focus, relying on low prices, and distancing the business from users. He stresses that brand expansion should center on user value, healthy gross margins, and market feedback. He has sold about 2 million treadmills, 3 million massagers, and more than 50 million shavers, but sales do not equal sustained use, and the scale of manufacturing and R&D cannot replace understanding user needs. The original article connects these lessons to opportunities for operating across multiple countries on Amazon, and notes that the 70% higher average income among multi-country sellers reflects a difference between groups, not a fixed earnings promise for every company.