PR Newswire 消费科技企业新闻·2026-10-01 00:00· 13 天前AI 评分49

GrowthLoop 报告：86% 广告主称受众交付过慢将削减或退出商业媒体网络

Study Finds Majority of Advertisers Would Pay a Premium for More Audience Choices and Faster Campaign Delivery

AI 导读

GrowthLoop 与 Ascend2 联合发布的 2026 Commerce Media Investment Index 调查了近 300 名美加营销人员，86% 称受众交付过慢可能导致其削减支出或离开网络合作伙伴，85% 愿为当日交付支付溢价。