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#大促日历

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10/12Mon
  1. AMZ123 Cross-Border Headlines21

    Aeroband Generates RMB 120 Million in Three Months and Secures Multiple First-Place Rankings

    Aeroband, a brand owned by Shenzhen Daile Motion-Sensing Technology, generated RMB 120 million in sales in three months and secured multiple first-place rankings. With motion-sensing drumsticks and smart guitars, the brand addresses barriers to learning, including sore hands, noise that disturbs others, and a lack of feedback. It validated demand through crowdfunding, reached the market through short videos, and retained users with its app.

10/10Sat
  1. AMZ123 Cross-Border Headlines53

    Amazon India Sale Orders Rise 100% Year Over Year; First 24-Hour Seller Orders Exceed Twice Last Year’s Level

    Amazon India released the first figures for its 2026 Great Indian Festival, with product orders up 100% year over year and seller orders in the first 24 hours exceeding twice the level from the same period last year. The number of first-time shoppers on Amazon India rose nearly 100% year over year; more than 72% of visits came from outside India’s nine largest metropolitan areas; and the shopping app was downloaded five times as often in a single day as on a typical business day.

10/9Fri
  1. Ebrun cross-border commerce news61

    Amazon’s Fall Prime promotion ends as sellers change strategy amid the $100 registration fee and pressure on profits

    Amazon’s Fall Prime promotion has ended. Sellers said sales growth fell short of expectations: sales were generally only 1.5 to 2 times higher, while top listings reached 3 to 4 times their usual levels. However, discounts, advertising and platform fees eroded profits. Sellers had to pay a $100 registration fee to submit a member discount for the fall promotion, and the fee was still due even if the event did not increase orders. This discouraged many small and midsize sellers, and many offered only basic member discounts or coupons. Sellers shifted their focus to protecting profits, proactively limiting inventory, and lowering their expectations for the upcoming Black Friday.

  2. AMZ123 Cross-Border Headlines42

    Amazon’s Fall Prime Event Wraps Up: Seller Results Diverge and Delayed Order Data Cause Unease

    Amazon’s 2026 Fall Prime member event has ended. During the 48-hour promotion, which covered 22 countries, about 40% of sellers saw sales rise on the first day, but major sales surges were uncommon and advertising and discount costs rose at the same time. Around 10 a.m. Beijing time on October 8, some sellers’ dashboards showed delayed order data. The platform said that customer-facing transactions and the data shown in seller dashboards are not fully synchronized. Consumers increasingly comparison-shopped as usual, and lower-priced categories such as household goods, beauty and personal care, and clothing performed relatively well.

  3. AMZ123 Cross-Border Headlines21

    Lazada Releases Its Q4 2026 Promotional Calendar

    Lazada has released its Q4 2026 promotional calendar to help merchants prepare in advance for the year-end sales season. Lazada’s Greater China merchant team provides one-stop onboarding support for merchants with business entities in mainland China, Japan, South Korea, Hong Kong, and Southeast Asia, covering cross-border and local business models. Merchants who have not yet joined can scan the QR code to sign up and secure Q4 growth opportunities.

  4. PPC Land advertising and platform updates76

    Simon-Kucher survey: U.S. households’ 2026 holiday budget falls to $1,018, down 5.5% year over year

    Simon-Kucher’s eighth annual holiday shopping study surveyed 1,501 U.S. consumers and found that U.S. households’ average holiday budget for 2026 was $1,018, down 5.5% year over year and back to 2024 levels. The share of respondents who believe advertised discounts fully reflect genuine savings fell from 46% in 2025 to 22%. 55% of consumers plan to use AI to help with holiday shopping, but only 16% are willing to let AI complete a purchase.

    Why selected:The survey found that U.S. households are cutting their holiday budgets and becoming less confident in discounts, giving sellers a basis for adjusting fourth-quarter pricing and advertising spend expectations.