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#广告投放

Today 3 items
Today10/14Wed
  1. PPC Land advertising and platform updates59

    IAB Tech Lab says Apple can remotely block advertisers with no appeal process, but some claims lack public evidence

    IAB Tech Lab advocates moving ad auctions and identity resolution to publisher-controlled edge servers, but a PPC Land fact-check found that its claims about Apple’s ability to block access remotely go beyond the public evidence. Rowena Lam published the article on October 13, 2026. Available records support that Safari blocks some ad-tech domains on iPhone and iPad; dynamic list updates have not been published. There is insufficient evidence to determine whether Macs are affected, and no public records show that Apple gave the relevant vendors advance notice or provided a formal appeal channel.

  2. PPC Land advertising and platform updates38

    Gemini 4 Argon arrives in the Gemini app: Available to Pro/Ultra subscribers, with support for background task mode

    Google has launched its latest reasoning model, Gemini 4 Argon, in the Gemini app. It is available only to Google AI Pro and Ultra subscribers and adds a toggle for switching from chat to task mode, allowing Gemini to continue working across Google apps and more than 40 third-party services after users leave their computers.