What Is Hyperlocal Advertising? An Analysis of Geofencing, Location Signals, and Measurement Mechanisms

Hyperlocal advertising narrows its reach to neighborhoods, postal code areas, or locations around stores within a few hundred meters. Google Ads does not allow radius targeting under 1 kilometer, while DV360 requires each proximity circle to cover at least 1,000 people. Germany’s microm PLZ-8 grid divides the country into about 82,000 cells of around 500 households each. GPS accuracy is about 10 to 100 meters, and Wi-Fi accuracy is 30 to 100 meters. The FTC previously barred X-Mode Social from selling sensitive location data.