Stakt foldable yoga mat: founded with $50,000, two women built a brand with $10 million in annual revenue

Two women founded yoga mat brand Stakt in 2021 with $50,000. The brand generated about $5 million in revenue in 2024, and 2025 revenue was projected to double to $10 million. Its flagship product, The Stakt Mat, is a foldable yoga mat priced at $94. Its “one mat, multiple uses” design folds into a support block and targets at-home fitness. It commands a premium of about 23 times, supported by third-party recognition such as TIME’s Best Inventions of the Year and Oprah’s Favorite Things.