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PPC Land advertising and platform updates·· 2026-09-10AI score69

European Commission publishes full reasoning behind Google Search data-sharing order

AI overview

The European Commission published the full reasoning behind its July 16, 2026 decision on Google Search data sharing: Implementing Decision C(2026) 5091 in case DMA.100209. The document records the Commission’s rejection of Google’s anonymization method, value-based pricing, three-year access limit, and exclusion of AI chatbots, because Google’s original method would have removed 90% to 100% of unique queries, making the data almost useless to competitors.

Source:PPC Land advertising and platform updates · ppc.land