Beyond Black Friday, there’s White Friday: Amazon UAE and Saudi Arabia’s localized name for a major Middle East promotion

Amazon’s UAE and Saudi Arabia stores call their late-November sales event White Friday. The name was first coined in 2014 by Middle Eastern e-commerce company Souq.com because “black” has negative connotations in Arabic. Plugins such as GTranslate and TranslatePress only produce a literal translation of Black Friday, while local consumers search for White Friday. The author recommends starting with one or two smaller language markets and building a fully localized standalone store with a local top-level domain such as .jp or .de, local currency, and local payment options.