Meta Bans Ads for TikTok and Its Parent Company ByteDance in Seven Countries: What Marketers Need to Know

Meta has banned ads for TikTok and its parent company ByteDance in seven countries—the United States, Canada, Egypt, Indonesia, Japan, Thailand, and Vietnam—and has also blocked third-party ads directing users to TikTok and other ByteDance apps. Meta said that refusing to provide promotional services to competitors is normal business practice. TikTok and ByteDance had not responded. The move came amid pressure on social media companies over child safety and user protection.