PPC Land advertising and platform updates· Luis Rijo ·· 3 days agoAI score65
Amazon DSP offers a prebuilt brand penetration index in nine countries, with no AMC setup required
AI overview
On October 2, 2026, Amazon Ads added a prebuilt brand penetration index to Geographic Insights and Activation in Amazon DSP, with no need to model it in Amazon Marketing Cloud (AMC) first.
Source:PPC Land advertising and platform updates · ppc.land