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10/12Mon
  1. AMZ123 Cross-Border Headlines70

    TikTok Shop Spain grows about 150% in a year; creator affiliate sales and channel costs affect seller profits

    TikTok Shop Spain announced in late September 2026 that its business had grown by about 150% over the past 12 months. NielsenIQ measured its penetration among online shoppers in Spain at 19%. The purchase rate was 40% among Gen X consumers, higher than the 30% among millennials and 23% among Gen Z consumers. Creators and affiliates accounted for 70.2% of sales across the platform. The standard platform commission is 9%, while commissions for recommended creators promoting premium products under local management range from 15% to 20%. Together, these fees amount to about a quarter to 30% of the sale price, before sample seeding, paid traffic, logistics, and returns costs.

  2. AMZ123 Cross-Border Headlines52

    Malaysia plans to submit an e-commerce bill; Indonesia focuses on the passing on of withholding tax costs; Thailand investigates two warehouses

    The Malaysian government plans to submit the E-Commerce Bill during the next parliamentary session, strengthening oversight of online platforms and sellers, with a focus on consumer protection, the interests of local small and medium-sized businesses, and platform responsibilities. Since October 1, eligible e-commerce platforms in Indonesia have withheld PPh 22 income tax on transaction income earned by certain sellers. On October 10, the Consumer Protection Agency (BPKN) called for preventing the added costs from being passed on to consumers through price increases and for clearly displaying all fees before checkout.