Amazon’s new Seller Central launches a returns and recovery insights tool

Amazon’s returns and recovery insights tool is now available in the new Seller Central. Sellers can view customer return performance for both Fulfillment by Amazon (FBA) and seller-fulfilled orders, including key return metrics, top return reasons, and recommended actions. The Returns tab adds a “Low” return frequency badge alongside the existing “High” and “At Risk” badges to help identify products that may need attention to reduce returns. The return frequency badges reflect only some returns initiated by buyers and are updated monthly, while the overall return rate on the Returns page refreshes daily.