Amazon upgrades Product Opportunity Explorer and launches a new product launch plan

Amazon has upgraded Product Opportunity Explorer in Seller Central and launched a new product launch plan to help sellers validate product ideas and assess demand using real customer purchase signals before investing in production. Sellers who used Product Opportunity Explorer before launching a product had twice the sales in their first 90 days compared with those who did not. In the coming months, the platform will also recommend product ideas and suggested price ranges based directly on buyer searches, and provide new products with a personalized launch plan covering their first 90 days, including listing quality, shipping, and advertising recommendations. Sellers who adopt key recommendations are five times more likely to reach at least 10 sales within 30 days.