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  1. PPC Land advertising and platform updates76

    Google DV360 to Archive Legacy Video Line Items on October 26

    Google lists fourteen changes in its third-quarter roadmap in the Display & Video 360 Help Center, only one of which has a firm deadline: on October 26, all legacy mCPV and Video reach 1.0 line items that are still running or paused will be automatically archived and stop serving. They must be manually migrated to Video reach 2.0 and Video view line items.

    Why selected:Summarize the order item archiving requirement, the only one among DV360’s fourteen quarterly updates with a firm deadline, and specify the scope that also applies to manually migrated and paused order items.