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#运营广告

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Today10/14Wed
  1. PR Newswire consumer technology company news61

    Flodesk launches Deliverability Center, an email deliverability hub

    Flodesk has launched Deliverability Center for all members, bringing together domain authentication, inbox provider compliance, and audience health, along with tools for taking action. The center includes SPF, DKIM, and DMARC record status checks; a compliance checklist; audience segmentation by engagement; list cleaning; and list warm-up. After cleaning, subscribers are archived rather than deleted and can be restored at any time.

10/13Tue
  1. PPC Land advertising and platform updates44

    A Guide to app-ads.txt: How the Authorized Sellers List for App Advertising Works

    app-ads.txt lists authorized sellers of app advertising in a public text file on the developer’s website, allowing buyers to verify eligibility to sell ads in mobile and connected TV apps. Verification platforms find the developer’s domain from the app store listing, then check the advertising system domains and account IDs in the file; accounts not listed are considered unauthorized. The file can also identify partners with the right to sell advertising, app owners, and exclusive monetization partners.

  2. AMZ123 Cross-Border Headlines28

    Beyond Black Friday, there’s White Friday: Amazon UAE and Saudi Arabia’s localized name for a major Middle East promotion

    Amazon’s UAE and Saudi Arabia stores call their late-November sales event White Friday. The name was first coined in 2014 by Middle Eastern e-commerce company Souq.com because “black” has negative connotations in Arabic. Plugins such as GTranslate and TranslatePress only produce a literal translation of Black Friday, while local consumers search for White Friday. The author recommends starting with one or two smaller language markets and building a fully localized standalone store with a local top-level domain such as .jp or .de, local currency, and local payment options.

  3. AMZ123 Cross-Border Headlines32

    After a year and a half selling on Amazon independently, monthly profit fell from 40,000 to 10,000. Should this 30-year-old seller stay or leave? Replies on Zhiwubuyan offer an answer.

    An Amazon seller who started in 2018 and has been working independently for a year and a half posted on Zhiwubuyan: monthly profit fell from a peak of nearly 40,000 to about 10,000 after their US marketplace store was swept up under Protocol 3. They bought a new store and transferred inventory, but sales never recovered. The consensus among dozens of replies was not to treat “continuing independently” and “going back to a job” as mutually exclusive. They suggested keeping the store, cutting unprofitable listings to preserve cash flow, registering a new store under their real identity, and joining a well-structured company to strengthen advertising and fine-tune operations. They could keep an eye on other platforms, but should avoid making a large commitment.

  4. AMZ123 Cross-Border Headlines30

    An AI SEO project reached 82 keyword rankings 22 days after launch. The author used AI to build the site and write copy to test its impact on Google SEO.

    A website built and written with AI reached 82 keyword rankings 22 days after launch, growing by about four per day. Based on this, the author conservatively estimates it could rank for 1,460 keywords in a year. The project currently ranks outside the top 20 for many keywords, has few clicks in Google Search Console (GSC), and has yet to receive a genuine inquiry, though crawlers visit more than 200 times a day. The author also spent 1,500 yuan on press releases and used AI to generate 10 industry white papers to build trust with Google, and plans to use an AI model for keyword planning in two months.

  5. AMZ123 Cross-Border Headlines55

    An Amazon seller has fixed defects called out in competitors’ negative reviews. How can they overcome the sales advantage of competitors who entered the market first?

    When facing an early entrant’s advantages in reviews, pricing, and sales, Amazon sellers can communicate product differences by clearly showing improvements, using targeted ads, and sharing authentic customer reviews. This article summarizes a discussion in the Zhiwubuyan community and recommends using comparison images and videos to illustrate pain points, running ads targeting competitor ASINs, and calculating inventory needs for variations, market size, and profitability. Before making product changes, sellers should also check the share of negative reviews, competitors’ ratings, and whether the defect matters to most buyers. Fixing an issue mentioned in negative reviews alone does not establish a competitive advantage.