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10/13Tue
  1. AMZ123 Cross-Border Headlines28

    Beyond Black Friday, there’s White Friday: Amazon UAE and Saudi Arabia’s localized name for a major Middle East promotion

    Amazon’s UAE and Saudi Arabia stores call their late-November sales event White Friday. The name was first coined in 2014 by Middle Eastern e-commerce company Souq.com because “black” has negative connotations in Arabic. Plugins such as GTranslate and TranslatePress only produce a literal translation of Black Friday, while local consumers search for White Friday. The author recommends starting with one or two smaller language markets and building a fully localized standalone store with a local top-level domain such as .jp or .de, local currency, and local payment options.

  2. AMZ123 Cross-Border Headlines32

    After a year and a half selling on Amazon independently, monthly profit fell from 40,000 to 10,000. Should this 30-year-old seller stay or leave? Replies on Zhiwubuyan offer an answer.

    An Amazon seller who started in 2018 and has been working independently for a year and a half posted on Zhiwubuyan: monthly profit fell from a peak of nearly 40,000 to about 10,000 after their US marketplace store was swept up under Protocol 3. They bought a new store and transferred inventory, but sales never recovered. The consensus among dozens of replies was not to treat “continuing independently” and “going back to a job” as mutually exclusive. They suggested keeping the store, cutting unprofitable listings to preserve cash flow, registering a new store under their real identity, and joining a well-structured company to strengthen advertising and fine-tune operations. They could keep an eye on other platforms, but should avoid making a large commitment.

  3. AMZ123 Cross-Border Headlines57

    Behind sales of more than 50 million shavers, Pan Zhongjian reflects on three traps: losing category focus, relying on low prices, and distancing the business from users

    Pan Zhongjian, founder of Xiaoqiao Technology and Yingqu Technology, reflects on three business traps: losing category focus, relying on low prices, and distancing the business from users. He stresses that brand expansion should center on user value, healthy gross margins, and market feedback. He has sold about 2 million treadmills, 3 million massagers, and more than 50 million shavers, but sales do not equal sustained use, and the scale of manufacturing and R&D cannot replace understanding user needs. The original article connects these lessons to opportunities for operating across multiple countries on Amazon, and notes that the 70% higher average income among multi-country sellers reflects a difference between groups, not a fixed earnings promise for every company.

10/12Mon
  1. AMZ123 Cross-Border Headlines24

    90 Days of Coaching for an Amazon Seller: Monthly Sales Rise from $300,000 to $459,000, Profit Up 58%

    After 90 days of coaching, an Amazon seller that had been in business for five years and combined manufacturing and trading saw monthly sales rise from $300,000 to $459,000 (+53%), while monthly operating profit increased from $38,000 to $60,040 (+58%). Advertising spend rose by just 20% over the same period. The adjustments did not add product lines; instead, they reorganized ASIN categories, advertising traffic structure, the Listing purchase decision process, and weekly review meetings. The figures in the article are scenario-based illustrative data.